IMATS Toronto has come and gone and now it’s time to share my experience with all of you. It was held at the Metro Toronto Convention Centre and my good friend Katie from That Geek Online joined me for the day.
The day started at 6:30 am and a late night made it really difficult to get motivated to actually get ready (lol). I had to get my hubby to print our tickets because I completely forgot to send them to him to print at work. The tickets don’t tell you that you can show your phone at the check in so there was a lot of unnecessary stress for me that morning. I had to really rush to get ready.. so I definitely don’t look glamorous lol.
I picked up Katie around 7:30 and headed off to give into my Pumpkin Spice Latte addiction, gassed up the car and headed down the 401. A lot of car karaoke ensued and before we Knew it we had arrived!
Doors opened at 10 and the line was not that long when we got there with was great. We also made two “line friends” who we spent a good chunk of the morning with (Hi Tanya and Kim if you are reading this!). As we stood waiting to get in we all scoured the exhibition floor to create our plan of attack.
First up was MORPHE. Tanya told us that apparently there was a 4-6 hour wait for this exhibitor alone. It was brush and eyeshadow central. The whole experience for us at this booth was about 1 hour from start to finish. I got quite a few brushes here and two MORPHE palettes.
We then headed to the NYX booth to see what goodies they had. There was nothing there that we couldn’t get at REXALL but with NYX coming to Canada this year it was more about that excitement than actually needing things. I picked up three of their Intense Liquid Lip Butters. One in Neapolitan, Toasted Marshmallow and Candy Apple.
Lots of random browsing of the other booths with no purchases. I came across the MUSST booth and they had the Vusset Tahiti empty palette that I have had in my sights for months. I have a ton of lipsticks in my kit that need to be depotted so this little baby will come in handy.
I found some lashes at NIGELS that were 7 for $13. I was hoping to find more selection of lashes for my bridal clients but no such luck. I also picked up some small lip brushes to include in my bridal survival kits and a new OCC Lip Tar in “Hollywood” at the Camera Ready Cosmetics booth. A very random (but necessary) purchase of an IMATS mug for $10 and I was off to the Royal and Langnickle booth to see the fabulous Kevin James Bennet and pick up more brushes.
A little side story.. earlier this year I attended a portfolio focus class in Chicago that was instructed by the beautiful Erica Carr and the ever handsome Kevin James Bennet. The experience was simply amazing and both Erica and Kevin have continued to be great friends and mentors for me. I just knew I couldn’t leave IMATS without tracking him down.
While at the Royal and Langnickle booth I picked up two brush sets and two separate brushes and also a small brush belt. Of course I got my picture with Kevin and got to catch up with him for a bit.
The show was fun, I picked up what I needed and a few little extras but I did good at resisting non essentials. This year the show was atleast half the size of the last one which was odd. I didn’t get to see any of the speakers as we didn’t stick around the entire day.
After IMATS we wandered over to Boston Pizza for lunch. I had the Butter Chicken Flatbread which was DELISH. Our server was awesome, always making sure our glasses were filled and even gave us some wine because someone had poured it accidentally and he didn’t want to waste it :).
All in all it was a fantastic day with a new friend and fellow makeup lover. I am not sure if I will be back next year or not, we will see how my bank account is.
Have a wonderful day everyone!